Sam Ushio is the founder of GvG17, a change management firm based in Seattle, WA.  Ushio blends expertise in traditional management consulting + large-scale program design with ongoing research into the areas of performance psychology, human-centered design and experience-based learning. Inspired by a 100-year old family story of legacy, sacrifice, and triumph, Sam launched Ikigai Lab to empower organizations, teams, and individuals to maximize the power of purpose.

Prior to founding GvG17, Sam was Director, Practice Management at Russell Investments where he led a nationwide team of practice management consultants that delivered strategic consulting + coaching to wealth managers and financial advisors. Sam is frequently quoted in the press, including Wall Street Journal, Investor’s Business Daily, Financial Advisor Magazine, and InvestmentNews. He has an MBA from Foster School of Business at the University of Washington, holds a Bachelor of Science from University of Nebraska in marketing and finance, and is a Gallup-Certified Strengths Coach.