Ikigai is a Japanese phrase with no direct English translation but can be interpreted as "your purpose." Everyone has ikigai, but the fast pace of life and velocity of change strains our ability to live with intention. 

The benefits are worth the investment: Understanding your ikigai is linked to longevity, creativity, productivity, and happiness.

Ikigai doesn't have to be your job. Although, western interpretations often incorrectly associate ikigai with work, the true definition is personal, subjective, and requires objective self-awareness. Starting the journey will help you reframe your engagement at work, at home, and in life. 

Ikigai doesn't just happen, but it's closer than you think. 

Sam Ushio is the founder of GvG17, a change management firm based in Seattle, WA. The firm empowers individuals and organizations to discover and implement IKIGAI. Ushio blends expertise in traditional management consulting + large-scale program design with ongoing research into the areas of performance psychology, human-centered design and experience-based learning. Inspired by a 100-year old family story of legacy, sacrifice, and triumph, Sam launched Ikigai Lab to lead purpose-driven transitions at the individual, professional, and enterprise-level.  

Prior to founding GvG17, Sam was Director, Practice Management at Russell Investments where he led a nationwide team of practice management consultants that delivered strategic consulting + coaching to wealth managers and financial advisors. Sam is frequently quoted in the press, including Wall Street Journal, Investor’s Business Daily, Financial Advisor Magazine, and InvestmentNews. He has an MBA from Foster School of Business at the University of Washington, holds a Bachelor of Science from University of Nebraska in marketing and finance, and is a Gallup-Certified Strengths Coach.